Our Top 100 Adult Contemporary Music is dynamic and specifically driven with you in mind. This unique blended format attracts our listeners ears and keeps them engaged about people, places, and things.
That's why Digital 1490 AM, The Beast, is Your Community Driven Radio Station.
Welcome to the world of Politics on Mid-Days. We dare you to tune in to D.I.R.T. Radio
Democratic, Independent, Republican, Talk Radio.
Let the Political Battles Begin.
What Matters Most
‘More Than Music - What Radio Should Be’ is the Voice of the Community, delivering the 'Greatest' Morning Show in the market.
While keeping you educated, entertained and informed, we take pride and dedication in delivering News/Talk with a professional twist of Top Exclusive Interviews T.E.I. 'The Social Juice'. Our exclusive interviews consisting of an array of Celebrities, Artists, Comedians, Athletes, Talk Host and many others as well as our local communities which we highly recommend to get involve to express their point of views by voicing their opinions. Why? Because Your Voice Matters!
Voice your opinion! Digital 1490 AM, ‘The Beast’, WIRB -- Honor Heroes in our communities by giving them positive love, On-Air. On-Line. On-Site. and by acknowledging their societal contributions.
We're ‘More Than Music - What Radio Should Be’ because we promote, infuse, positive tangible products to our communities by 'Giving Back'.
Every First Sunday, monthly, Digital 1490 AM and our Sister Station Digital 1130 AM (Montgomery AL - Columbus, GA), ‘The Beast’ gives away 150 FREE turkeys. We simply call it, ‘Turkey Sunday’. The purpose is to feed the hungry by allowing our listeners, the opportunity to help others by preparing meals during these difficult times. That's enough turkeys to feed 1,200 people and beyond. It's all about Turks-giving and sharing.
‘The Beast Premiere’ allows movie-goers a chance to be entertained by getting a first look at new and upcoming movie films.
Sports Radio has never been better. We call it ‘Beast Sports Radio’. We are a Proud Radio Partner of NASCAR Dothan, AL. When it comes to sports, we've got our listeners covered. Keeping our listeners engaged and tuned in with the latest score highlights and games within our Region, and National.
We concentrate on an Adult Demographic
Ages between 25 - 54+, yet competitive teens
Adults 18 - 49+, as well as recognizing our youths.