Our Format
Our Top 100 Adult Contemporary Music is dynamic and specifically driven with you in mind. This unique blended format attracts our listeners ears and keeps them engaged about people, places, and things.
That's why Digital 1490 AM, The Beast, is Your Community Driven Radio Station.
Welcome to the world of Politics on Mid-Days. We dare you to tune in to D.I.R.T. Radio
Democratic, Independent, Republican, Talk Radio.
Let the Political Battles Begin.
What Matters Most
‘More Than Music - What Radio Should Be’ is the Voice of the Community, delivering the 'Greatest' Morning Show in the market.
While keeping you educated, entertained and informed, we take pride and dedication in delivering News/Talk with a professional twist of Top Exclusive Interviews T.E.I. 'The Social Juice'. Our exclusive interviews consisting of an array of Celebrities, Artists, Comedians, Athletes, Talk Host and many others as well as our local communities which we highly recommend to get involve to express their point of views by voicing their opinions. Why? Because Your Voice Matters!
Community Engagement
We're ‘More Than Music - What Radio Should Be’ because we promote, infuse, positive tangible products to our communities by 'Giving Back'.
Digital 1490 AM, WIRB ‘The Beast’ -- Honor Heroes in our communities by giving them positive love, On-Air. On-Line. On-Site. and by acknowledging their societal contributions.
Every Sunday we give away FREE Turkeys, Digital 1490 AM WIRB Dothan, AL, Our Sister Station: Digital 1130 AM WALQ Montgomery AL- Columbus, GA. ‘The Beast’ collectively gives away FREE Turkeys. We simply call it, ‘Turkey Sunday’. The purpose is to feed the hungry in the surrounding communities as well as listeners online to help others prepare meals during these difficult times. We do not wait only during the holidays to give away turkeys, we give weekly. It's all about Turks-giving on Turkey Sunday our Signature.
‘The Beast Premiere’ allows movie-goers a chance to be entertained by getting a first look at new and upcoming movie films.
Sports Radio has never been better. We call it ‘Beast Sports Radio’. We are a Proud Radio Partner of NASCAR live coverage. When it comes to sports, we've got our listeners covered. Keeping our listeners engaged and tuned in with the latest score highlights and games within our Region, and National.
We concentrate on an Adult Demographic Ages between 25 - 54+, yet competitive teens Adults 18 - 49+, as well as recognizing our youths.
